In the first part of this week we could learn about the principles of proximity and emphasis. Items which belongs together should be placed close together, this means proximity. To give important items a special place and some free room around means emphasis. For to get the attention of a reader, we can play with forms, lines, size of types, negative space. His eye should be leaded from the important items to the other text. By the first scan he should find at once the important items. Also the logical grouping is the right way to a good designed page. We should avoid a crowed overwhelming page.

Our assignment was to reorganize the information of a flyer by using the principles of proximity and emphasis. Sounds easy, but wasnt *S*.

First I created a white canvas at 350 x 450. Then I worked with layers so I could move around my text for to try different positions. As there was no order to work only with black and white I used a colored text for to create a visual interest at first. 

As I read the last lesson about colors that green stand for new growth and energy I thought it would be fine to give this color to the text of proximity and emphasis. Blue is a good color to go hand in hand I think and it is clean and not to loud, so the green gets some attention, even the text is not to read from left to right in a horizontal line but from bottom to top in a vertical line. I think it invites the reader to read the green from bottom to top, then the eyes go from left to right for the title. As it is like going downstairs, it leads to the text of name and school and from there again to the left bottom to start once more. Now after typing this explanation I am not sure anymore if this was a good idea, because now I think it would have been better to give the title (Design Principles 101) the vertical line, then the proximity and emphasis text the top line.

After I inserted this picture to this site, I suddenly went back and made my second try. I think this one leads the eye of a reader too. Maybe the letters should have a smaller size. Ahh you see, there is still a long way to go and a lot of practicing needed.

 I hope at least I understood the principles of proximity and emphasis (although these words didn't stand in my dictonary lol).

start

1. try

2. try