Rules of Thumb

There are several basic rules one should keep in mind.

• Don’t center large areas of text

• Keep text cells small

• Do not set text too close to the edge of the page

• Avoid using too many fonts in a document

• Never indent the first paragraph

• Never double space the end of a sentence

• Use true quotes “ ” and apostrophes ’

• Avoid text set in CAPITALS

• Conscious use of  l e t t e r s p a c i n g

• Widows and orphans

• Justification

 Exercise 2

Please post a URL, screen capture, or a scan of  a design
that shows good use of the Rules of Thumb for typography.
Note of rules that were used well.

I scanned a page of a book talking about photography. The book shows good use of the
Rules of Thumb. There is only one font face, but
it shows different sizes and the differences are set
by title name the first letter is italic (1). Also it is 
set to capital letters.

The second paragraph and all next ones is indent but not the first one. (2). It is looking good that the
title is put in capitalize letters, as it emphasis the text.

The text lines are not too wide, also there is enough
white spage around on the edges. 

Here you have a closer view. The book has all through the way of consistency in its look like the green line as the sign at the left top edge.
 All important titles are set to capitalize Letters, but it fits good with its size.