Talking about the cloud brand. in the lesson. There is a tag line called peaceful spaces. The 3 pictures are put together like the cummulus clouds itself. The color is the same like in the sky as also the weight in the blue color is light as also heavy like the clouds itself show heavy constructions as also soft and light at the edges even transparent. the text is italic like the clouds seems to go to the right too..

There is a repeat in the word cloud as also associated with the pictures about the cummulus clouds itself. By looking at the website I get a peaceful feeling. Would like to lay down into the grass and watch the clouds. As there is no content in words I dont know what the site would stay for but would be nice to have an own cloud what I can put to the sky and watch whenever I need some peaceful moments lol...

Well let's look at another website. It's a German one. I stumbeled over it some weeks ago and liked it at once. So wanted to know why it was so appeailing to me that I remembered today and went back for to look for the concept.

The site is talking about the topic time in all its facettes. The webmaster put together all sorts of topics around the word time. His Purpose is to let people know about this important topic and he wants us to stay and think about. The Goal is to inform and the audience is every person who wants to think about, to overthink, to get interested in this topic but also to get pleased by it. The visitor gets full of informaiton throughout different views. The message is the time itself. We rest, stay in the present by looking back to past as also forward to the future.

I have a positive feeling by looking at the site and yes it speaks to me by the clocks. I looked at the page with Internet Explorer 6, Netscape 6 as also Opera...the site always pleased my eyes. The informations are concise. The concistency is there in every page as at the top there is always the same logo on the right side, as also the left side picture is changing depending on the different topics about the time. The links are always on the the same place on the top, although there are no use of frames, it looks like a frame to me. I tried to compress the capture screen, so go to the page, if you want to have a closer look:
http://www.wasistzeit.de/index.php